Business
In the last BUZZ: Inside the Hive, we focused on an older technology that is relied on by for- and non-profit businesses the world over: the website. But if the advent of websites is now ancient news, there is a much older marketing platform that seems downright prehistoric: print!Compared to digital and social media, print can be expensive, time-consuming and seemingly less measurable in terms of ROI. To justify print's continued existence, BUZZ creator Michael Hemphill chats with Bill Gilmer, founder and president of Wordsprint, a full-service printing company with offices throughout western Virginia.