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A lot of people don't like that word. They see it as an element of defeat or weakness like in the context of battle or war or when they are trying to achieve a desired goal that they've been laboring and struggling towards for quite some time. And yet for many, surrendering is exactly what they need to do. - See more at: http://www.the1percentedge.com/2014/08/is-it-time-to-surrender.html#sthash.B7YVIgNM.dpuf