Scot talks to Hamish about how inventors work with Industrial Designers and how this critical relationship works to determine commercially viable products. Some of the topics covered are: The design brief Philippe Starck’s lemon juicer Hourly rates and fixed fees The disconnect between design & commercial outcomes Ego and projects Why it’s best to fail early Scot’s hot tips for inventors! If you have any questions or would like us to cover a specific topic please email Hamish: hamish@hamishchadwick.com