Mobile technology is rapidly penetrating the retail market making it easier for retailers and consumers to maximize the shopping experience. Susan Reda, Executive Editor of STORES Magazine provides us with a look at trends in mobile retailing as well as insight from the October issue of STORES focused on the opportunity for m-commerce.

Mobile's Next Big Thing

Interview with Susan Reda, Executive Editor of STORES Magazine

Welcome to Mobile’s Next Big Thing blog. 2D barcodes have the potential to revolutionize mobile marketing and advertising. The move to mobile is unstoppable — mobile devices are becoming more powerful, more central to people’s lives. The device you carry with you everyday will eventually be as influential as the television was in earlier decades. Mobile barcodes can unlock a massive consumer audience, and bring truly personalized offers to millions of people.

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Mobile's Next Big Thing