Interview with Simone Kain: Making agriculture cool with George the Farmer

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Regional Roar

Business


In this episode of Talking Business Australia, we chat with Simone Kain co-owner of creative agency Hello Friday, and the co-founder and author of award-winning educational brand George the Farmer.With a vision for all children to connect to the earth, food, and farm, the George the Farmer brand encompasses picture storybooks, free curriculum-aligned teacher resources, stage performances, and paddock to plate short films which can be viewed on YouTube and ABCTV.Simone sits on various boards and has received a number of awards including the NAB Women’s Agenda Regional Entrepreneur of the Year, Brand SA Flinders Education Award, and national runner-up in the AgriFutures Rural Women’s Award.In this episode we cover: What goes into creating an inspirational children's characterThe importance of teaching children about the reality of farmingThe support you receive when you start a business regionallyHow the freedom that comes with living rurally can serve as a creative inspiration Staying true to your brandLinks mentioned in the show:George the Farmer WebsiteGeorge the Farmer InstagramTalking Business Australia WebsiteTalking Business Australia FacebookTalking Business Australia InstagramFind Cath at:The Digital Laneway WebsiteThe Digital Laneway FacebookThe Digital Laneway InstagramFind Mel at:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram