India’s home services market is worth an estimated $60 billion, yet the category remains largely informal and barely digitised. For Aayush Agarwal, Founder & CEO of Snabbit, that isn’t just a market gap - it’s an opportunity to build a category with no existing playbook.

Aayush joins Pankaj Makkar and Rohit Sood on The Brunch Lab to unpack how a personal frustration with unreliable househelp evolved into Snabbit, why Indian households are moving from using the service “in case” to simply saying, “we use Snabbit,” and what it takes to turn everyday convenience into a habit.

For Bertelsmann India Investments, Snabbit represents a much bigger shift. BII led Snabbit’s Series C and co-led its Series D, backing Aayush as he builds a technology-led platform in one of India’s largest and least organised consumer categories. Since the investment, Snabbit has scaled dramatically, reaching more than 75,000 daily jobs across 140 micro-markets.

In this episode, Aayush and Rohit also reflect on what BII saw early in the journey, why consumer behaviour is changing, and why India may not need to borrow a global home-services playbook - it may be in the process of writing its own.