This episode explores how the Bajaj Group is reimagining corporate communications in a rapidly evolving landscape. In this conversation with Suruchi Mahatpurkar Kore, who is the Head of Digital and Social Strategies at Bajaj Group, we learn how traditional conventions are shifting, the growing role of digitization, and how automation is transforming B2B marketing.

This episode explores how the Bajaj Group is reimagining corporate communications in a rapidly evolving landscape. In this conversation with Suruchi Mahatpurkar Kore, who is the Head of Digital and Social Strategies at Bajaj Group, we learn how traditional conventions are shifting, the growing role of digitization, and how automation is transforming B2B marketing.

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Inside Bajaj: Rethinking Corporate Communications for a Digital Age | Nxt In Marketing

The relationship between brands and consumers is no longer transactional, it's immersive, intelligent, and deeply human. As AI rewrites how we understand behaviour, and brand collaborations blur the lines between culture and commerce, marketing is entering its most transformative chapter yet. Personalisation isn't just a buzzword, it's the baseline. Creativity is backed by data and every campaign is a conversation. Get ready to explore what it takes to not just follow the trend, but shape it.

The relationship between brands and consumers is no longer transactional, it's immersive, intelligent, and deeply human. As AI rewrites how we understand behaviour, and brand collaborations blur the lines between culture and commerce, marketing is entering its most transformative chapter yet. Personalisation isn't just a buzzword, it's the baseline. Creativity is backed by data and every campaign is a conversation. Get ready to explore what it takes to not just follow the trend, but shape it.

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Next In Marketing- RosePod