Business
Presented by Lexiphoria, this episode dives deep into the art of connecting with India’s multilingual audience. India isn’t one market—it’s a blend of diverse cultures, languages and traditions. We unpack why brands must go beyond English-first marketing and embrace vernacular content to truly resonate with local consumers. Learn how culturally aligned storytelling, regional language support and short-form video narratives drive greater engagement, trust and conversions. Join Lexiphoria as we decode Indianization—the strategy helping global brands localize authentically, celebrate regional diversity and build meaningful relationships across India’s dynamic consumer landscape.