Business
One of the biggest reasons analytics matters is that it helps businesses make data-driven decisions. Instead of relying on assumptions or guesswork, companies can analyze real numbers such as website visits, user behavior, conversion rates, and engagement levels. This information makes it easy to identify strengths and weaknesses within campaigns. Whether you are tracking keyword performance, ad click-through rates, or audience demographics, analytics helps you understand exactly what your customers want and how they interact with your brand.