Miscellaneous
→ Steven Taylor, Chief Marketing Officer at Accor. Please introduce yourself for our audience. What path did you follow to land in a career in hospitality? Who were/are your models and mentors? Why? What has been the biggest challenge in your career until now? What is, according to you, Accor’s DNA for hoteliers? Please share with us your ambitions for ALL? Accor has the widest portfolio in the hospitality industry. Are you planning to add more brands? How do you manage 39 brands currently? Digital has given birth to many tools and possibilities, how does Accor implement those tools, which one did you chose and why? How do you secure your customers’ data? What will hospitality look like in the future, according to you?