Business
Jeremy Utley is the Director of Executive Education at Stanford’s d.school and an Adjunct Professor at Stanford's School of Engineering. He is the co-host of the popular web series "Stanford's Masters of Creativity", and the co-author of the book ‘Ideaflow’.
In this episode, Subbu and Jeremy explore the concept of Ideaflow – why generating more ideas is critical to business success, and how leaders can enable a culture of ideation, experimentation and implementation.
Key topics
1:35 - Jeremy's career trajectory and the courage to deviate from the past
3:30 - Primed for a breakthrough
4:25 - Quantity over quality of ideas
7:55 - Why we need to focus on creativity
10:00 - Every problem is an idea problem
11:30 - Defining Ideaflow
12:30 - Psychological safety as an essential enabler for Ideaflow
14:40 - The Einstellung effect
18:20 - Dare to be obvious
19:30 - Why is picking the best idea so difficult?
22:00 - Designing great experiments
28:20 - Working in a culture that doesn't support creativity
31:00 - Rapid-fire round!
33:45 - Why is collaboration so messy?
36:30 - How to brainstorm well as a team
38:30 - The value of a non-homogenous team
40:00 - Pixar's dailies
42:50 - Creative collissions - what they are and how to have more of them
45:45 - What leaders get wrong about the creative process and what they should be doing instead