I Created the Dubai Chocolate and Got Zero Credit

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Keep it Locked Podcast

Society & Culture


Hey everyone, DJ Marz here, and welcome back to the Keep It Locked podcast! Your go-to destination for entertainment, media, lifestyle, and showbiz. 


Many brands have many stories but most are just copycats. Today we are sitting down with the original creator behind the global Pistachio Knafeh chocolate phenomenon: Chef Noel.


After 8 years of building million dollar businesses for other people in the shadows, Chef Noel is finally coming out with a fight. We dive into the "reality of reality" and why he decided to walk away from his deal on Shark Tank Dubai to reclaim his own power.


What we cover: The original origin story of the Dubai Chocolate recipe Why he was comfortable being a "shadow" consultant for 8 years 


The pivotal moment on Shark Tank that changed his entire identity.


Why you must stop helping others become famous and become the brand yourself. How to say NO and protect your most valuable ideas If you are a creator who is tired of seeing others take credit for your work, this is your wake up call.


Keep it locked.


Let us know in the comments: would you have taken the Shark Tank deal or walked away?


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Share this with someone trying to build something from zero


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