Business
Stop me if you’ve heard this one. Back in 1976, two college dropouts — both named Steve, set out to make computers that were small enough for people to use in their offices and homes. They thought computers should be more user-friendly, so the two set out to create a computer from their garage. The computer was instantly popular and the company now sells in the billions. If you guessed Apple Inc, you are right. And that story of theirs has been swirling around for decades.If you want to be remembered. If you want to be the go-to service for your tribe. If you want people to spread your name, you have to tell your story. With all other things being equal, a compelling story can tip the scales between you and a similar option.Listen to the podcast