Business
I had seen one too many — a beautiful photograph, so well executed, marred by a watermark that distracted from it. So back when I was teaching photography, I went on the record. I told my tribe that I thought a beautiful photograph with a watermark on it was like buying a mansion and putting a pink flamingo on the front lawn. We could admire the beauty of the house, but we would always be distracted by the pink flamingo. Not everyone agreed with me. It didn’t matter. I was sharing my point of view.Your point of view can be an effective way of differentiating yourself in a crowded marketplace.This is the third installment in a three-part series that shares three things that you can use to differentiate yourself from everyone else.First, we talked about your values.Next we talked about your stories.And finally, today we will talk about your point of view.With these three approaches, you will be on your way to differentiating yourself and your personal brand in a way that no one can effectively copy. POV - the way your brand views the world and looks at specific situations. A well developed point of view gives your business personality, authenticity, and individuality. When customers relate to your point of view, they are more likely to be loyal to your brand.Listen to the podcastAre you making these 5 mistakes with your personal brand? Take the challenge and find out!