Education
In this episode of The Darshana Shah Show, Puru Gupta, Co-Founder of True Elements, shares the journey behind building one of India’s leading clean-label health food brands.
What started as a personal turning point eventually led him into entrepreneurship, but the path wasn’t straightforward. The company went through nearly 17 pivots before finding product-market fit.
Puru talks about the realities of building a startup: uncertainty, financial pressure, and the mindset required to keep going. He also shares the consumer insight that shaped True Elements, people may buy health food for health, but they stay for taste.
An honest conversation about entrepreneurship, resilience, and building a brand from scratch.