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There are two huge benefits of sending win-back emails.First, you may be able to rekindle old, inactive relationships a customer once had with your business. That's right: it means returning customers and more sales.Second, you'll be able to delete subscribers whose email addresses are no longer in use (or who have simply lost interest in a business altogether).And that means a more efficient email list, higher open rate, and more engagement.Find out how to launch a working win-back email campaign from this episode.Then check out real-life win-back email examples in our blog post.