How To Use Education as A Marketing Tool!

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Marketing Monday's with Meg

Business


In this episode we’re talking to Regina Russo, Independent Sales Director for Mary Kay Cosmetics about how to use education as a marketing tool. She’s created an amazing business and has a team of 100 women working with her.  Together they did almost $400,000 in sales last year, which is crazy high  considering  a tube of mascara is $15!!!In this podcast we’re talking about how educating clients… Is better received than a pushy sales approach Can create a “need” for your product Helps you find buyers who aren’t obligated to buy, but want to buy your products or services  Leads to long term clients not a one time, quick sale