Business
We talk with Caitlin of Meraki Media Management as she enlightens us on how to add value to your clients and how to stand out in a saturated market. We discuss cold calls and dms, using video to show your business brand, and understanding client’s pain points and desires to better serve them. Caitlin has worked towards success in marketing and her passion is radiant. She knows that marketing is more than numbers, patterns, and analytics. Caitlin leads with empathy and communications and teaches us how we can do the same! Show Notes: 00:20 Intro 2:03 The 5 Questions 7:28 Caitlin gives us an in-depth background to how her business began 1:10 Caitlin talks about her mission statement and core values. This topic leads into value and quality over quantity 18:33 Caitlin describes how to pitch to potential clients by using free value and emotions 22:58 What is a sales funnel? We talk about generating leads and what it can do for your business 26:26 To Instagram Live or not to Instagram Live 27:33 Coming from a place of service on IG is key 29:33 How do you stand out amongst the crowd and show the unique value you offer on Instagram? Caitlin explains how video, open communication, and expectations are essential. 35:58 Caitlin talks about how her clients are both business to business and business to customer. We talk her passions, empathy, and understanding clients’ pain points. 42:10 Caitlin talks about her growing pains running a new business – learning what clients to say yes or no to 50:20 How to make your Instagram unique and stand out to catch your audiences’ eye 51:44 What is the meaning behind the name Meraki? 53:33 Creative Entrepeneurship comes from the soul and is a deep rooted passion! 58:24 The Game of This or That Where to find Meraki Media Management: https://www.instagram.com/meraki_media_management/ https://linktr.ee/meraki_media_management https://www.merakimediamanagement.com/