Business
It’s your job as an Airbnb host to understand the struggles your guests might face and set them up for success. But what if your guests are international tourists who don’t speak the local language? How can you create a multilingual short-term rental to serve guests from anywhere in the world?Tracey Northcott is the Founder and Owner of Tokyo Family Stays, a vacation rental property management company based in Tokyo, Japan. Tracey is also the Guest Experience Specialist behind Tracey Northcott Consulting, a firm dedicated to helping other hosts improve their hospitality standards and maximize STR profits.On this episode of Get Paid for Your Pad, Tracey joins me to discuss how to set up a multilingual Airbnb, describing how she attracts large extended families of inbound tourists to her properties in Tokyo. Tracey shares her strategies for supporting guests who don’t speak the local language, explaining the benefits of providing infographics and professionally translated information.Listen in to understand why Google Translate is not good enough and get Tracey’s top tips for anticipating the needs of your international guests!Topics Covered Tracey’s ideal guest at Tokyo Family StaysInbound tourists or Japanese people who lived overseasLarge extended families (don’t exclude based on language) What to think about as the host international guestsWhat’s common for you not standard across worldMeet people where they are, provide tools for successRecognize common humanity of allHow Tracey serves guests who don’t speak the local languageInfographics for toilets, kitchen appliances and HVAC unitsHouse rules, trash/recycling info in multiple languagesThe benefits of providing infographics and translated informationSave time and stress fielding calls or fixing broken itemsGuests feel welcome and leave 5-star reviewsWhy Tracey suggests hiring a human translator over free appsNot too expensive, supports another small business ownerGoogle translate = unprofessional and not welcomingTracey’s tips for anticipating the needs of international guests Curated links to local recommendations and list of FAQsStep-by-step instructions for getting to STR property Connect with TraceyTokyo Family StaysTracey Northcott ConsultingTracey on Instagram Resources Tracey’s Listings on AirbnbLegends X 90-Day STR AcceleratorEmail jasper@getpaidforyourpad.com Sponsor Hostfully [Discount Code PAD] See acast.com/privacy for privacy and opt-out information.