Technology
If you are guessing what to charge for your managed services, you are either leaving money on the table or losing deals. In this video, I break down exactly how to price your MSP services the right way using real numbers instead of copying what your competitors charge. I start with the foundation, which is knowing your actual costs. Your RMM, antivirus, email security, backup, Microsoft 365 licensing, and every other tool in your stack all add up to a floor number. If you charge at or below that number, you lose money. Then I walk through overhead costs like rent, insurance, admin, and onboarding time that also need to be factored in before you even think about profit. From there, I cover margins and why you should be aiming for around 50 percent gross margin on managed services. I also break down the different pricing models including per user, per device, and flat fee, and explain why per user pricing is the best fit for most MSPs under two million dollars in revenue. I show you how to build out good, better, and best pricing tiers so your clients can pick the package that fits them while your middle tier does the heavy lifting for your business. I also walk through how and when to raise your prices, why you should never discount to win deals, and the common mistakes I see MSPs make after thousands of conversations. If you want to plug in your own numbers and see exactly what you should charge, I built a free MSP pricing calculator you can grab from the link below.
A premium version with onboarding cost calculations, dark mode, and deeper margin breakdowns is available inside MSP Heroes at growth-generators.com.
Use Our Free Calculator: https://success.growth-generators.com...