Echo Delta's Senior SEO Strategist, Catherine Reich, joins us to discuss the long-term trends shaping organic search today, along with a major algorithm update Google will be rolling out in 2021.  As an episode bonus, Catherine has developed a guide you can share with your web developer to optimize your site. The guide is available for download in this episode's show notes at EchoDelta.co. 

Higher Ed Marketing Lab

How to Optimize Your Website for Search in 2021

Engage with some of the brightest minds in marketing and higher education to uncover practical insights you can use to level up your institution’s marketing and enrollment efforts.

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Higher Ed Marketing Lab