Business
In the digital marketing space, we’re always thinking about branding and how it affects user experience. Unfortunately, when you’re a B2B marketer, your own brand is oftentimes something you leave until last. In the latest episode of Louder Online - The Digital Fast Lane, I speak with the VP of Sales & Marketing at Pragmatic Institute, Rebecca Kalogeris. She shares when and how Pragmatic Institute renamed and repositioned itself in the product management space. Plus, she talks about: Developing strong thought leadership in the product management space How to find the right partner agency The value in the piloting process Resources mentioned in this episode: The Pragmatic magazine Follow Rebecca on Twitter @rkalogeris You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.