Business
Thousands of business professionals have learned how to increase sales, profits and retention by reading Justin Premick's articles or by watching his presentations in person or online. As an award-winning e-mail marketing expert and director of education marketing at AWeber, his insight and advice on e-mail marketing has been featured by Inc., BtoB, DMNews, Target Marketing and numerous other business and marketing publications. Under Justin's guidance, the AWeber blog has become a top source of e-mail marketing tips. Read by over 37,000 e-mail and RSS subscribers, it is highly ranked among Ad Age's Power 150 list of top marketing blogs. During this 46-minute interview, you'll discover how ... to increase e-mail open rates, readership and responses, as well as • 3 surprisingly easy ways to create great content for your e-mail marketing campaigns, especially when you don't know what to write. • How to determine with precise detail which e-mails provide the most value to your subscribers and which ones are weak. With this knowledge, you'll know the information you can provide to overcome objections people may have about purchasing from you. • The common marketing mistake that ensures a failed campaign, even before you send your first e-mail. • The most effective place to put your web form on your website if you want to consistently grow your prospect list. (Hint: There are multiple locations and you need to answer at least one critical question in your offer.) • How to determine if you need to include branding elements, such as logos and your company name, in your e-mails. • What your subscribers must see in your From line if you expect them to read and respond to your e-mails. • A simple strategy for expanding the audience that sees your e-mails. This tactics works exceptionally well if you've never used e-mail marketing or you're limited by a small list. • The most productive and surest way to boost your odds of success on social media using e-mail. • And much more.