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One million followers in 30 days…sounds crazy, right? Not if you’re my guest today. Brendan Kane is a growth hacker for Fortune 500 corporations, brands, and celebrities like Taylor Swift, Rihanna, Katie Couric to name a few. He got his start in the entertainment world and elevated to Vice President of Digital for Paramount Pictures. He is now the best-selling author of the book One Million Followers and just released his second book Hook Point: How to Stand Out in a 3-Second World Highlights from our conversation: What a "hook point" is and why it is so valuable to understand how to use them How Taylor Swift turns fans into brand advocates Why the testing is so vital (3 part testing equation) Why we need to focus on pattern interruption in this noisy world Misconceptions from his book Characteristics of shareable content Facebook as a market research tool Why we shouldn't ignore emerging markets Working with Katie Couric on over 200 celebrity interviews You can find Brenden: Website: https://brendanjkane.com/ Email: bkane@brendanjkane.com Books: One Million Followers and Hook Point Social Media: https://www.facebook.com/BrendanJamesKane https://www.instagram.com/brendankane/ linkedin.com/in/brendanjkane Links and Resources 30:20 Contagious: Why Things Catch On Support the show (https://www.patreon.com/bePatron?u=23010497) This episode originally aired on 11/02/2020 Learn more about your ad choices. Visit megaphone.fm/adchoices