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Creating your own product is a key to E-commerce business success. But it can be a long and complex process. In this multi-part episode, Michael shares a 6-step process for creating your first unique product.   You'll Learn:  The 6 steps to creating a custom product How to develop your own custom products How to best go about developing a customer How Market Research and Product Development are two sides of the same coin To dive deep into your market research To start with keyword research How to identify pitfalls in your own industry Brainstorming what you really know about and what you really care about Reverse engineer the problem you are trying to solve