Business
When it comes to savvy marketing it’s important to build a strong database and not just rely on social media to market your business. Which means you need a clear strategy to collect email addresses from your ideal clients otherwise building that database is going to be slow and painful.Sure, you can have a ‘sign-up-for-my-newsletter’ box on your website... yawn... but who really wants yet another email in their inbox anyway?!So that brings us to lead magnets.Lead magnets are ethical bribes that entice your ideal customer to hand over their email address in exchange for something you’ve created that has perceived value in their eyes.Ebook, pdf, planner, worksheet…. All of those are lead magnets.But not all lead magnets are created equal.In fact, I reckon there’s a graveyard of lead magnets out there created by well-meaning business women who have lost blood, sweat and tears creating something they thought was super-valuable, just to find that only a handful of people actually wanted it.Which is SO damn frustrating and disappointing!So in this podcast I take you through the 3 must-do's required to create a lead magnet that actually gets traction and creates a consistent flow of new leads into your business.SHOW NOTES: www.busybusinesswomen.biz/podcast65Happy Listening!FayeX