Technology
The buzz 1: “Once a niche aspect of the event industry, virtual events have become an integral part of daily life in the time of COVID-19 — and it looks like these events are here to stay.” www.eventbrite.com/blog/11-virtual-event-ideas The buzz 2: “Audience engagement is absolutely key to virtual events…it’s very easy for your audience to get distracted when attending your events online.…provide interactive elements so that your audience feels incredibly involved.” www.markletic.com/blog/virtual-event-engagement Over the past year of the global pandemic, our world has shifted to be almost completely digital. This phenomenon isn’t limited to your day-to-day interactions with peers and colleagues. It has also impacted the way you engage with customers, particularly when it comes to events. Is the transition from in-person to digital events as simple as just putting an on-site meeting agenda online? Not! Delivering an engaging customer experience in a digital event requires a different set of skills, ways of engaging your target audience’s attention, and most importantly, strategies for creating a memorable experience. Which platform/s and visual tools are best for engagement and an immersive experience? How to ensure quality content? How to promote your event on social media and position your call to action? We’ll ask experts Kathy Lopez at SAP, Lauren Stefano at Seismic, and Mark Della Valle at Encore Global / Canada, to share insights and insider tips on building engagement into their own and their customer’s events, what’s working, what’s not, and the biggest pitfalls to avoid. Join us for How to Build Engaging Virtual Events: Insider Success Tips.