Business
In this episode of E-Coffee with Experts, our host Victor Julio Coupe sits down with Margit Streifeneder, Co-Director of Marketing at SiteSell, to discuss why email marketing still works in 2025 and how to do it right. She shares why most emails get ignored and how to make yours connect with real people.
We also dive into the smart way to use AI without sounding robotic, using SiteSell’s “just add you” rule to humanize your content. Margit explains what the Google Helpful Content Update means for SEO and how to keep your content ranking.
Whether you're a founder, marketer, or solo creator, Margit gives clear advice on building a business around something you love, even if you're just starting out.
Grab your coffee, and let’s get into it!
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In this episode, we discuss:
00:00 - 01:30: Introduction
01:30 - 03:55: How Margit’s first company used heat mapping
03:55 - 05:00: The shift into marketing and working at Google
05:00 - 06:10: What SiteSell does and who it helps
06:10 - 07:15: Helping beginners turn hobbies into online income
07:15 - 08:10: The power of real human support (no chatbots!)
08:10 - 09:25: Margit’s take on AI and its impact
09:25 - 10:45: Building SiteSell’s AI tool: TAI
10:45 - 11:50: How customers reacted to AI integration
11:50 - 13:00: Why you should never copy-paste AI content
13:00 - 14:10: “Just add YOU”: humanizing AI content
14:10 - 17:00: How to write better emails that people trust
17:00 - 20:30: The 3 rules for strong email marketing
20:30 - 23:10: How SiteSell uses social media & content today
23:10 - 25:40: How content strategy has evolved since 2010
25:40 - 27:00: Google updates & how to stay visible
27:00 - 31:54: Margit’s final advice for new creators
Connect with Margit Streifeneder
https://www.linkedin.com/in/margitstreifeneder
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