Miscellaneous
Founders need to strike a balance between product, go-to-market, customer experience, and business discipline to ensure sustainable growth for their startup. Often, sorting through the array of goals in each of these areas will cause a certain degree of palpitation. Sometimes, as Rohit puts it, even existential crisis. The art of successful business growth from infancy to a formidable organisation then lies in a founder's ability to walk a tight rope while using customer feedback as the balancing pole. This conversation with Rohit Sen, Founder and CEO, Nira - a FinTech dedicated to solving credit accessibility in India - is one of the most thought provoking podcasts I've done. It's partly philosophical but, interestingly, anchored on real practical lessons of entrepreneurship. Rohit and I talk why customer feedback is probably the best measure of how well you are doing as a business. Rohit tells some very interesting accounts of how, as a foreigner, he learnt about India and the Indian consumers and how he has ensured that CX doesn't become a buzzword at Nira. Among other things, we discuss: Rohit's journey in the Indian startup ecosystem, coming from UK. How Rohit is building a customer centric company culture at Nira? The various structured and unstructured customer feedback that is used at Nira to prioritise business decisions. How to balance the various forces in a startup and grow sustainably even in the face of investor's growth demands? I know that I'll keep coming back to this podcast for some sound advice every now and then. This is a personal ready reference for any startup founder. Connect with Rohit on: LinkedIn: https://linkedin.com/in/rohit-sen-43a1612 Twitter: https://twitter.com/solar_corona Connect with Nira on: LinkedIn: https://www.linkedin.com/company/nirafinance/ Twitter: https://twitter.com/nirafinance Register here to get updates in your inbox: https://om1.cc/cxcon Looking for an NPS solution? Check out https://omoto.io