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As video marketing becomes more and more popular you're probably wondering how to keep your content on brand and add a logo to your video. What's interesting is that it depends on where you are editing and publishing the video. When it comes to video marketing, you'll soon realise that every social media platform has different video format requirements. Another consideration is, what you will be using to create your video. Let me know if you can relate to any of these concerns. Instagram has 4 different areas for videos with each requiring specific dimensions so adding a logo can be tedious. Facebook has two main video types (pre-recorded +live) but adding a logo to live video can be a challenge. LinkedIn and Twitter have challenges very similar to Facebook. YouTube requires so much optimisation that it would be great to have logos set up as a default. If only there was a way to overcome all these challenges and brand all video content on social media without another level of complexity. In this post, you'll learn how to add a logo to your videos for each social media platform with the least amount of hassle possible. Why Branding is Important In case you are new to the world of branding, it is important to address why branding is needed for your small business. One of the key concepts that many entrepreneurs and small business owners get wrong is branding equals a logo. In fact, there are multiple elements to your brand including: MessagingElementsExperiencePromise Messaging Brand messaging involves the words that you will use when you communicate with your audience as well as the words you'll never use. Elements Your brand elements include your brand colours, logos, tagline, accessories and images that depict the emotion of the brand. Experience When it comes to experience it is focused on how your clients and audience feel when they interact with your brand. Promise A very important consideration is having a brand promise which dictates what you plan to deliver to your clients. Your brand promise is closely aligned with your vision and mission. Branding is important because it helps your potential audience connect with you and get to know, like and trust you. Wow!! Just when you thought that branding only focused on having a logo and a few key colours it is so much more. 5 Logo Types Another key consideration is ensuring that you have a variety of logos that you can use across different platforms. For example, the logo that you have on your website may be too big and cumbersome to be used as a watermark on videos. This is why it is important to have between 5-7 logos of your brand that you can quickly use at short notice. These logo variations include: A mascotLettermarkWordmarkSubmarkEmblemBlack and white versionLogo with tagline Did you know that all these different types of logos existed? Mascot This one is pretty obvious and in case you're wondering, I don't have one just yet because I cannot think of one that will represent my brand. However, it is good to have one that will become recognisable over the years as your business grows in popularity. Lettermark If you have a long brand name like mine then it would make sense to have a logo with the 2-3 letters that represent your brand name. In case you didn't know my current brand name is Success Unscrambled so I have a logo with "SU" that I can use on videos. Wordmark Having a wordmark logo is essential to help people know the name of your brand. However, if your brand name is long like mine it gets difficult to create a wordmark logo but there are graphic designers who can help. Submark A submark logo is not one that is used frequently but it is great to use them as icons on your landing pages. I have one but I rarely ever use it. Emblem This logotype is very popular for government bodies and educational institutions.