Business
In this episode of E-coffee with Experts, Austin Willman sits down with Brian Gorman, SEO Director at Sixth City Marketing, to break down what actually works in modern SEO, and why human-first strategies consistently outperform over-optimised, AI-generated content.
Brian shares how Google’s algorithm updates didn’t ruin SEO; they forced marketers to become better communicators, researchers, and brand builders. From leveraging YouTube comments, Reddit JSON files, and negative Google reviews, to running 30-minute monthly expert interviews that generate weeks of content, this episode is packed with practical workflows you can apply immediately.
You’ll learn:
- Why SEO is more like music than math
- How to use AI at the edges, not the center
- Audience research tactics most marketers ignore
- A 30-minute content system that produces blogs, videos, and social posts
- How Google’s “slaps on the wrist” improved marketing fundamentals
- Why ideas matter more than algorithms in 2026
If you’re a founder, agency owner, or marketer trying to win in SEO, digital PR, or AI search, this conversation will completely change how you approach content and growth.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 02:00: Introduction
02:00 – 04:10: Why creatives and musicians tend to do well in marketing
04:10 – 07:00: SEO should feel human, not overly technical
07:00 – 10:30: Pulling content ideas from YouTube comments and social media
10:30 – 13:10: The Reddit .json trick for deep audience research
13:10 – 16:00: Google updates that forced SEOs to do things the right way
16:00 – 18:30: Why SEO is more art than science now
18:30 – 21:10: Using AI without stripping out creativity
21:10 – 24:30: AI at the edges, humans in the middle (content workflow)
24:30 – 28:10: The 30-minute-a-month content system that actually works
28:10 – 31:20: Why messy expert content beats polished AI writing
31:20 – 34:20: Favorite tools right now (Claude, Notebook LM, more)
34:20 – 37:00: Why ideas matter more than algorithms
37:00 – 39:30: What Brian looks for when hiring SEO talent
39:30 – 41:20: Final thoughts
Connect with Brian Gorman
https://www.linkedin.com/in/briangormanh/
http://sixthcitymarketing.com/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./