Business
In this episode of E-Coffee with Experts, we chat with Laura Dew, Director of The Wonder Co. and former APAC lead at Yelp. She shares how getting laid off pushed her into building a purpose-driven marketing agency, now thriving in the wellness and nonprofit sectors.
Laura talks about early business chaos, evolving SEO strategy, setting client boundaries, and leading with values. You’ll also hear how she balances motherhood with entrepreneurship and why personal growth shapes professional success.
If you're a founder, marketer, or agency leader looking for real talk on SEO marketing, business strategy, and building a brand that lasts, this one’s for you.
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In this episode, we discuss:
00:00 - 01:50: Introduction
01:50 - 03:10: The layoff that forced her hand, and how it led to WonderCo.
03:10 - 04:00: Naming her agency and why “wonder” really matters
04:00 - 04:45: Struggles of early agency life and juggling real life
04:45 - 05:30: COVID hit. Here’s how she adapted the business
05:30 - 06:40: From food brands to wellness orgs, her niche journey
06:40 - 07:15: How values shaped the clients she works with now
07:15 - 08:10: Favorite client moments (and why long-term wins matter)
08:10 - 08:50: How she protects her energy with better boundaries
08:50 - 09:30: Why she’s said “no” (and even fired clients)
09:30 - 10:30: Fun rapid fire: first paycheck, last Google search
10:30 - 11:10: The real Friday night plans of a founder-mom
11:10 - 11:40: What she’d change about her agency right now
11:40 - 12:31: Final Thoughts
CONNECT WITH LAURA DEW
https://www.linkedin.com/in/dewlaura/
https://thewonderco.com.au/services/
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