Business
In this episode of E-Coffee with Experts, Jesse Ringer, Founder of Method and Metric SEO Agency, shares how agencies and marketers must adapt to stay competitive in an AI-assisted search environment.
Jesse explains how he transitioned from freelance copywriting into building a successful SEO agency, the leadership decisions that improved team delivery, and why empowering teams with client ownership accelerates agency growth.
The conversation dives deep into how LLMs select content sources, why reputation and freshness matter more than ever, and how platforms like YouTube, LinkedIn, and Reddit are becoming critical visibility channels beyond traditional search engines.
Jesse also reveals how his agency built an internal AI knowledge system using Gemini to unlock historical strategy insights and improve execution speed across projects.
If you're a founder, SEO strategist, or marketing leader preparing for the future of AI search, this episode offers practical insights you can apply immediately.
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In this episode, we discuss:
00:00 - 00:29: Introduction
00:29 - 02:31: Jesse’s journey into SEO
02:31 - 04:17: Starting his own agency
04:17 - 06:35: Early challenges as a founder
06:35 - 08:19: Learning to choose the right clients
08:19 - 09:44: Leadership changes that improved delivery
09:44 - 11:29: How AI changed agency workflows
11:29 - 13:50: What content AI search prefers
13:50 - 14:43: Favorite AI tools today
14:43 - 16:03: Why platforms matter for visibility
16:03 - 17:19: Predictions for SEO in 2026
17:19 - 17:44: How to connect with Jesse
17:44 - 18:22: Closing thoughts and wrap up
Connect with Jesse Ringer
https://www.linkedin.com/in/jesseringer/
https://methodandmetric.com/resources/
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