Business
In this episode of E-Coffee with Experts, our host Austin Willman sits down with Ramón Cordero Amado, Head of Global SEO at Holafly, to break down how modern SEO leaders are adapting to AI, LLMs, and brand-driven search visibility.
Ramón shares how his background in journalism shaped a user-first SEO mindset, why traffic without revenue is meaningless, and how SEO teams must rethink success metrics in the era of AI Overviews, ChatGPT, and Perplexity.
You’ll learn how Holafly approaches:
- SEO measurement beyond rankings
- Brand visibility inside LLMs
- Prompt-based search vs keyword research
- Topic-driven content strategies
- Localization mistakes most global teams make
- SEO’s growing alignment with PR and brand teams
- Preparing for AI-powered commerce and search experiences
If you’re a founder, marketing leader, or SEO professional trying to future-proof your strategy for 2026 and beyond, this conversation will change how you think about search.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:05: Introduction
01:05 - 02:20: From journalism to user-first SEO
02:20 - 03:55: Why traffic without revenue is useless
03:55 - 04:45: SEO metrics that no longer matter
04:45 - 05:40: SEO as a brand-building channel
05:40 - 06:55: Measuring visibility in AI tools
06:55 - 07:45: Why AI attribution is so hard
07:45 - 09:10: How to show up in LLM answers
09:10 - 10:25: Link building is changing
10:25 - 11:35: How social media supports SEO
11:35 - 12:30: Keywords vs AI prompts
12:30 - 13:45: Why topics matter more than keywords
13:45 - 15:05: SEO across the full customer journey
15:05 - 16:00: Teaching users about eSIMs
16:00 - 17:30: The biggest SEO localization mistake
17:30 - 18:45: One language is not one market
18:45 - 19:55: Managing a global SEO team
19:55 - 21:00: Setting goals with OKRs
21:00 - 22:05: SEO priorities for 2026
22:05 - 23:10: Preparing for AI-driven buying
23:10 - 24:20: How SEO teams use AI daily
24:20 - 25:05: The biggest bet for the future
25:05 - 26:20: Favorite AI tools right now
26:20 - 27:10: Why being first in AI matters
27:10 - 28:10: Final advice for SEO leaders
28:10 - 28:46: Closing thoughts
Connect with Ramón Cordero Amado
https://www.linkedin.com/in/ramón-cordero-amado-414b5591/
http://holafly.com/
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