Business
In this episode of E-Coffee with Experts, our host Ranmay sits down with Brandi Lilley, Founder & CEO of Luneer Mgmt, to break down how she built a full-service agency during COVID, and scaled it almost entirely through referrals and operational systems.
Brandi shares how her background in theater taught her flexibility as a founder, the exact systems that helped her convert better clients, and why tools like HoneyBook played a major role in professionalising her business.
From CRM workflows and automation to client experience, work-life balance, and founder wellbeing, this conversation is packed with practical insights for agency owners and service-based entrepreneurs.
You’ll also hear real client success stories, including how smart systems helped double and triple revenue, and Brandi’s honest take on AI, uncertainty, and preparing businesses for 2026 and beyond.
If you’re a founder, marketer, consultant, or agency owner looking to scale with clarity, not chaos, this episode is for you.
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In this episode, we discuss:
00:00 – 00:29: Introduction
00:29 – 01:40: How Luneer Management started during COVID
01:40 – 02:30: From helping friends to running an agency
02:30 – 03:42: Theater skills that help in business
03:42 – 04:49: Systems that increased bookings and revenue
04:49 – 06:40: Early founder struggles and long workdays
06:40 – 07:11: Working from anywhere and staying flexible
07:11 – 08:06: Managing work-life balance as a founder
08:06 – 09:26: How referrals became the main growth channel
09:26 – 12:20: Client success stories using better systems
12:20 – 13:27: Thoughts on AI and the future of business
13:27 – 13:42: How to get in touch with Brandi
13:42 – 14:18: Final Thoughts
Connect with Brandi Lilley
https://www.linkedin.com/in/brandililley/
https://www.luneermgmt.com/
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Website: https://www.digitalwebsolutions.com/
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Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./