Business
In this episode of E-Coffee with Experts, Austin Willman sits down with Chris Raulf, Founder & Chief Visionary Officer at Boulder SEO Marketing, to break down how AI, agents, and Generative Engine Optimization (GEO) are reshaping the future of search.
With over 30 years in SEO, Chris explains how he transitioned from traditional optimization to an AI-first strategy—long before most marketers caught on. He shares how watching 100+ hours of AI content, building custom agents, and developing “virtual experts” helped his agency outperform competitors in Google, AI Overviews, and large language models like ChatGPT and Claude.
You’ll learn:
→ Why SEO as we knew it is officially dead—and what replaced it
→ How GEO (Generative Engine Optimization) actually works
→ How agencies can use AI without building custom tools
→ The role of AI agents in modern SEO workflows
→ Why every founder should build a “virtual version” of themselves
If you’re a founder, agency owner, or marketing leader trying to future-proof your SEO strategy, this episode is a must-listen.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:15: Ranking #1 for “AI SEO Expert”
01:15 - 03:05: Discovering AI After ChatGPT Launched
03:05 - 05:40: Why SEO Is Now Called GEO
05:40 - 07:55: How Fast AI Changes Every 90 Days
07:55 - 09:30: Google Agents and What They Mean
09:30 - 12:05: Running an Agency with EOS
12:05 - 14:20: Turning Big Ideas Into Action
14:20 - 16:00: Why Their Pricing Model Changed
16:00 - 18:30: What Micro SEO Really Means
18:30 - 21:00: Inside BSM Co-Pilot 2.0
21:00 - 23:40: Choosing Between GPT and Claude
23:40 - 26:10: How Agencies Can Start With AI
26:10 - 29:10: Building a “Virtual You”
29:10 - 31:20: Getting Content From Busy Founders
31:20 - 33:30: The Most Important Skill for 2026
33:30 - 34:39: Final Advice and Where to Connect
Connect with Chris Raulf
https://www.linkedin.com/in/chrisraulf/
http://boulderseomarketing.com/
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