Business
What if the reason your product isn't selling has nothing to do with the product itself? In this episode, Harsh Joshi sits down with Shripal Patel, founder of Oceansdeep Printers, who started as a worker in his father's press at sixteen and built a multi-company printing and packaging empire serving over 25,000 clients across India and internationally.
Shripal breaks down the real difference between printing and packaging, why Shark Tank investors often reject products over bad packaging alone, and the "dummy model" strategy every startup should use before committing to a full production run. He also talks about bringing Israeli printing technology to India in 2017, building a 25,000-group WhatsApp client management system, and why he believes underpricing your work is one of the worst decisions a service business can make.
Whether you're building a D2C brand, running a service business, or just curious how a teenager's small ambition turned into a four-generation business legacy, this conversation will change how you think about the box your product comes in.