Business
In this episode of E-coffee with Experts, Yanina Kaplya, Chief Marketing Officer at NuxGame shares how modern SEO teams adapt faster than algorithm updates by combining experimentation, AI reverse-engineering, strategic link building, and ecosystem partnerships.
Instead of relying on traditional keyword rankings alone, forward-thinking marketers now optimize for Google AI summaries, trusted mentions, contextual authority signals, and platform credibility across LinkedIn, Reddit, YouTube, and beyond.
We explore how agencies can stay competitive in the age of AI-driven search, why brand trust matters more than backlink volume, and how co-opetition strategies accelerate growth through shared ecosystems instead of isolated execution.
Yanina also explains how marketers can use AI systems themselves as KPI feedback loops to understand what content earns visibility and authority inside modern search experiences.
If you're a founder, SEO strategist, marketing leader, or digital PR specialist preparing for AI-first search environments, this conversation outlines what’s changing, and what to implement next.
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In this episode, we discuss:
00:00 - 01:20: Why SEO changes so fast today
01:20 - 02:30: Testing ideas quickly in marketing
02:30 - 03:20: Always having plan B ready
03:20 - 04:05: Old SEO vs new search reality
04:05 - 05:10: Google AI summaries explained
05:10 - 06:20: Learning how AI systems work
06:20 - 07:35: Making your brand useful for AI
07:35 - 09:30: Why forums and communities matter now
09:30 - 11:10: New ways to measure brand success
11:10 - 12:50: Using AI to check brand trust
12:50 - 14:05: Finding your brand influence circle
14:05 - 15:20: What co-opetition means in marketing
15:20 - 17:05: Why open ecosystems help brands grow
17:05 - 18:40: Using integrations instead of building everything
18:40 - 20:15: AI tools inside marketing teams
20:15 - 22:00: Why one AI platform is not enough
22:00 - 23:30: Testing new AI tools often
23:30 - 25:10: How link building has changed
25:10 - 26:45: Why context matters more than links
26:45 - 28:10: How bad links harm your brand
28:10 - 29:40: When to refuse free PR offers
29:40 - 30:20: Why trust signals matter more now
30:20 - 32:05: What agencies still miss about AI
32:05 - 33:30: Biggest opportunity for SEO agencies
33:30 - 34:10: Speed is the new marketing advantage
34:10 - 35:10: Where to follow Yanina online
35:10 - 36:10: Learning outside your industry helps
36:10 - 37:05: Book recommendation for marketers
37:05 - 38:36: Final thoughts and key lessons
Connect with Yanina Kaplya
https://www.linkedin.com/in/yanina-kaplya-22b86185/
http://nuxgame.com/
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