Business
This week, I was all set to buy some gear from Cleveland’s Major League Baseball team, and I’m not a fan of Cleveland. To be honest, I barely even watch baseball. But I thought about plucking out my credit card and ordering a Cleveland jersey.Why? Cleveland had just made a statement by changing the name of their mascot from the Indians to the Guardians. I wanted to make a statement by supporting that decision. In fact, I went on to make a statement on my Facebook page praising their decision.“Congrats to Cleveland for changing the name and mascot of their MLB team. It's long overdue and good on them for doing it. Cleveland rocks!It's shameful that some teams still carry mascots of Native American human beings.” When you have many different creatives offering the same product, how do you differentiate yourself? One way would be to lead with your values.Sharing your opinions and values on issues you believe in and care deeply about can help you cut through the clutter and speak to buyers whose values align with yours.Here are three ways that you can lead with your values for your personal brand.