Business
How important is transparency in the sales department? Transparency is the most important thing out there.There has to be accountability in both the sales and marketing teams.The marketing team needs to provide a certain amount of deal flow. Plus, they need to have the confidence that the sales team will convert the deal flows.Most salespeople are paid based on conversion rates.The best way to become more efficient is to increase conversion rates. You can publish the conversion rates of everybody on the sales team and the marketing team to ensure transparency.