Technology
Wondering how to get more leads for your MSP? In this video, I'm breaking down exactly what my marketing plan looks like for the brand new MSP I'm building from scratch. No fancy network, no inside knowledge, just a real strategy you can copy.
I'll walk you through why content (both YouTube and blog posts) is the foundation of everything I'm doing, how I picked my niche of registered independent advisors here in Charlotte, and the simple office upgrade I made for only $150 that will help me look professional on camera. I also share why most MSPs stink at marketing and why that's actually GREAT news for you.
Here's what we cover:
Why content is king for MSP growth
How to find your dream customer and their pain points
Why you should pick a niche (and how to do it)
My affordable content studio setup
Why YouTube videos beat AI written blogs
How to spy on your MSP competitors the right way
Why you should join industry associations
The real reason your tech stack doesn't matter yet
If you're starting an MSP or trying to grow one, this is the honest playbook nobody else is sharing. The bar is so low in our space, and I'll prove it to you.