Tess Felton, Associate Creative Director at Luminus talks about how building a brand persona and injecting a specific personality, voice, and tone into a company’s marketing communications strategy can help establish trust, lead to sales, and build customer loyalty.

Building Brands

How Establishing Voice & Tone Can Power Brand Loyalty

The Building Brands podcast is a biweekly show that dives into marketing and branding strategies relating to the building materials industry. If you’re an owner or marketer in the manufacturing, distribution, or contracting spaces, this podcast is for you. In each show I’ll dive into a wide variety of topics with industry experts in the building materials and marketing spaces. So whether you’re reinventing a well established company or introducing a new company or product line to the market, these conversations will allow you to draw inspiration from the experiences and knowledge of others who have been there before and succeeded.

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Building Brands