Business
Charlie speaks to Sarah Johnson, Founder of Indigo Leap about what difference digital marketing can make to your business and how it has evolved over the last few years. With chat about PPC, setting digital goals, how to measure success and what 3 things businesses should be doing. We mention quite a few links so we've collated them all in one place for you. DigitalBoost guides: https://www.bgateway.com/assets/templates/Digital_Marketing_Strategy_Guide_Entry_Level.pdf https://www.bgateway.com/assets/templates/Digital_Marketing_Strategy_Guide_Intermediate_Level.pdf https://www.bgateway.com/assets/templates/Paid_Advertising_Guide.pdf https://www.bgateway.com/assets/templates/Facebook-for-Business.pdf https://www.bgateway.com/assets/templates/LinkedIn-For-Business.pdf https://www.bgateway.com/assets/templates/DigitalBoost_Video_guide.pdf Links to useful digital tools: Squarespace: https://www.squarespace.com/ Unsplash: https://unsplash.com/ Pexels: https://www.pexels.com/ Google Analytics: https://analytics.google.com Links to Platforms' resources: Adwords learning hub: https://skillshop.exceedlms.com/student/catalog/browse Facebook business hub: https://www.facebook.com/business LinkedIn marketing hub: https://business.linkedin.com/marketing-solutions/success Instagram business hub: https://business.instagram.com/?locale=en_GB Other good sources of info: MOZ SEO Guide: https://moz.com/beginners-guide-to-seo