Sharing user-generated content in the age of social media is simple! But what was it like in the year 2000? How did brands hold contests or gather earned media? In this episode, we go down memory lane to hear how MTV's Total Request Live collected UGC. We'll also share some tips on how to make the most of your UGC. Spoiler alert: some UGC is good, but not good enough. 

Making the Brand | Marketing with a Pop Culture Twist

How Did MTV Collect UGC in the Year 2000? Tips to Make the Most of User-Generated Content

If you look hard enough, there are marketing lessons everywhere in pop culture. From music, to TV, sports, and movies, brands can identify ways to appeal to their audiences by understanding more about what they love -- what's popular in culture. If musicians, athletes, and actors can build loyal followings, brands can follow suit. Join your podcast host, Brianne Fleming, to chat about pop culture trends (past and present!) that will inform your marketing strategy and help you build your own audience of adoring fans.

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Making the Brand | Marketing with a Pop Culture Twist