How content strategy informs content creation

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B2B Word of Mouth Marketing

Business


boomtime’s Director of Content, Kathy Watts, and Marketing Strategist Nick Martinez join JP Clement to discuss how content strategy informs content creation. We discuss the importance of having a content strategy and how content drives your messaging and helps maintain consistency across all touchpoints.  Please take a listen to the episode. Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with JP: https://www.linkedin.com/in/jpclement