On this episode we will talk about what is digital marketing and how can wineries get started on it to get more results.To get the show notes / slide deck: go to e1.sms.wineIf you need 1-on-1 help, visit:winemarketingtx.com/schedulecall to schedule a free strategy session with me.

Wine Marketing Show

How Can Wineries Use Digital Marketing to Sell More Wine and Create More Loyal Customers?

Millennials are not drinking wine as they were expected , per the 2019 Wine Industry Report by SVB. A later SVB blog also mentioned that “We [the wine industry] need to evolve the way we sell and market wine to include the young consumer as well. There is no choice.” The Wine Marketing Podcast addresses how to get more new customers and how to sell more to existing ones by using digital marketing strategies and tactics that are widely underused in the industry. From social media marketing using Facebook and Instagram, to email marketing, e-commerce and sales funnels to chatbots, conversational marketing and personalization. We have educational sessions and interviews with members of the wine industry to analyze what works and what doesn't, when it comes to marketing in the 21st century.

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Wine Marketing Show