Gav and the team are focusing on upstream waste and creating products out of natural materials. As well as founding One Tree at a Time, Gav is also the owner of The Boot Lab and has been working on a project to create compostable, custom-made insoles for ski and snowboard boots. Here we find out more about the project and how you go about rethinking products.Further reading:Small Businesses Must Lead the Way to a Circular EconomyThe Eco-Taxes Set to Reshape the Economy (and your ski holiday)Support the show (https://onetreeatatime.fr/one-tree-at-a-time-monthly-donations/)