Miscellaneous
Digital transformation is no longer a choice for organisations. With almost 1/3rd of the world population now connected to the internet, companies need to look at digital technologies in a new way: not just as technology for operational optimisation and excellence but also as a differentiated product offering and customer experience. In this amazing discussion with Martin Mocker, Professor at ESB Business School, and Co-author of "Designed to digital: how to architect your business for sustained success.", I explore what it takes to successfully become digital. Interestingly, Martin shares key differences between becoming 'digital' and being 'digitized'. This is a turning point for big old companies to either redesign for digital or become irrelevant. Among other things, we talked about: The five building blocks to help big old companies in their digital transformation journey Difference between digitization and becoming digital What is stopping organizations from becoming digital? How this transformation impacts Customer Experience? Martin also shares case studies about how brands like Philips and Audi have undergone a digital transformation in the last few years. Connect with Martin Mocker on LinkedIn: https://www.linkedin.com/in/martin-mocker-9485322/ Twitter: https://twitter.com/martinmocker Buy the book: https://in.omo.to/5dfa7130 Register here to get updates in your inbox: https://om1.cc/cxcon Looking for an NPS solution? Check out https://omoto.io