Business
Welcome to a brand new episode of The PhraSEOlogy + AI Show! Today, we’re diving deep into the art—and science—of accelerating product-market fit with the power of AI and smarter entrepreneurship. Host Filipe Santos sits down with David Hirschfeld, founder of Techies Inc. and creator of the “Launch First” methodology, whose 30+ years in the software startup world have made him a trusted advisor for startups seeking rapid progress while minimizing major pitfalls.
In this conversation, David unpacks the crucial lessons he’s learned from decades of building, scaling, and rescuing software ventures. He explains why most founders fall in love with their solution instead of obsessing over the customer’s problem and shares how his hands-on, clinic-style approach—with a strong emphasis on pre-launch sales, customer feedback, and efficient niche targeting—shifts the odds of startup success. Plus, David demystifies ways AI is revolutionizing everything from niche identification and workflow automation to team building and sales outreach.
Whether you’re an entrepreneur hustling towards your first real revenue, a marketer looking to align closer with product teams, or a software leader seeking to optimize your people and processes, this episode is packed with actionable insights you won’t want to miss. Let’s get into it!