Business
In this episode of E-Coffee with Experts, our host Austin Willman speaks with Jordan Terry, Director at TruLaw & TruLaw Marketing, about what’s actually working for law firms in an AI-driven search world. As Google AI Overviews change how people find information, Jordan shares a practical breakdown of how legal marketing is evolving and where firms should focus to stay competitive.
They discuss why SEO isn’t dead, but why poor funnels, slow intake, and weak conversion systems are costing law firms qualified cases. The conversation covers speed-to-lead, client attrition, content strategy for AI and humans, and why impressions and off-site authority now matter more than ever. Jordan also explains how digital PR, Reddit, YouTube, and short-form video are influencing modern search, and how to balance SEO with paid ads for better ROI.
Whether you’re a law firm owner, marketing leader, or SEO strategist, this episode offers clear, actionable insights to reduce attrition, improve conversions, and build long-term search authority.
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In this episode, we discuss:
00:00 – 01:05: Introduction
01:05 – 03:10: Life As A CEO Running Two Businesses
03:10 – 05:40: Are Law Firms Using Marketing The Wrong Way?
05:40 – 07:50: Why Most Law Firms Lose Clients After Leads
07:50 – 10:30: Speed To Lead And Why Fast Responses Matter
10:30 – 12:40: Using Chatbots To Qualify Better Leads
12:40 – 15:20: How AI Overviews Changed SEO
15:20 – 18:30: Writing Content For AI And Real People
18:30 – 21:00: Technical SEO Still Matters
21:00 – 23:40: Digital PR And Building Authority
23:40 – 26:20: Reddit, YouTube, And Social Search
26:20 – 28:30: SEO Vs Paid Ads
28:30 – 29:44: Final Thoughts
Connect with Jordan Terry
https://www.linkedin.com/in/jordan-terry-89bb60b8
http://trulaw.com/
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